ISOLI emerges as a quietly confident voice in men’s fashion, inspired by slow days on the Mediterranean coast, where sea, light, and silence shape a sense of calm that feels increasingly rare in a fast world. Crafted in Barcelona, the brand transforms that warmth and melancholy into wardrobe essentials: garments rooted in comfort, functionality, and timeless style, designed to live with you season after season. With a visual identity driven by Mediterranean architecture, earthy tones, soft textures, and relaxed volumes, ISOLI offers calm, understated elegance, a personal and lasting way to dress.
01. What early cultural or personal influences shaped the world of your brand, and how have they evolved over time?
From the very beginning, ISOLI was born out of a connection to the coast and the calm of the Mediterranean. The way the light falls on objects, and the idea of linking garments to a warm, emotional feeling, were key starting points. Over time, these references have become more precise. We have refined our gaze and the way we construct each piece, building a stronger and more direct connection with our target audience.
02. If you had to choose eight key references that define your current visual and emotional language, which would they be?
01. Mediterranean architecture
02. Analog photography.
03. Melancholy.
04. Sun and light.
05. Natural fabrics and textures.
06. Warm color palettes.
07. Calm.
08. Natural scenography.
02. Analog photography.
03. Melancholy.
04. Sun and light.
05. Natural fabrics and textures.
06. Warm color palettes.
07. Calm.
08. Natural scenography.
03. How did your new collection come to life, and what story were you aiming to tell through it?
The collection was born from memories of small coastal towns, where fishermen wore simple, functional garments. I was drawn to that way of dressing and to its volumes: wide and comfortable patterns, colors taken from the surrounding landscape, textures reminiscent of the wood of fishing boats. I wanted to recover that spirit and reinterpret it to create contemporary pieces. Rather than telling a linear story, the goal was to capture a feeling: the tranquility and beauty of those garments, and to turn them into essentials.
04. Your work embraces a Mediterranean sensibility. How do you reinterpret this classic feel to keep it fresh and contemporary?
The Mediterranean is at our core, but we approach it with a quieter and more refined perspective. We focus on the essence: earthy colors, natural textures, light, and emotion. From there, we reinterpret it through simplicity, with clean lines, comfortable volumes, and pieces designed to last beyond a single season.
05. What initially sparked your desire to build a brand rooted in simplicity, texture, and slow design?
The feeling that fashion needs to breathe. We wanted garments that slow things down, that prioritize natural materials and patterns meant to become wardrobe staples, pieces that stay with you over time. That’s where our starting point emerged.
06. How do you see men’s fashion evolving in the coming years, and where does ISOLI position itself within that shift?
Menswear is evolving toward less rigidity and more sensitivity, with greater nuance. People are looking for a connection with what they wear, a story, a feeling. Our aim is to build genuine relationships with our audience, creating a bond that goes beyond a simple service.
07. What is your favorite garment to design, and what does it reveal about your approach to menswear?
The garments I feel most connected to when designing are knitwear and shirts. Although they may seem simple, they carry much of the brand’s language. Knitwear allows me to explore soft volumes, warm textures, and colors that connect with our Mediterranean environment. It represents the warmest side of ISOLI. Shirts, on the other hand, give me the opportunity to work on structure, drape, and collars, which are a distinctive element of our brand. In menswear, I believe true distinction lies in these essential pieces. A knit is flexible and warm, a shirt is more structured and precise, yet both coexist within the same universe. It’s about balance.
08. Looking ahead, what themes are you excited to explore in your future collections?
We want to continue deepening the relationship between landscape and garment, exploring how land, light, and climate shape our vision. We are also interested in further developing leather craftsmanship, both in outerwear and accessories.
by carlos venegas @carlosvenegasfoto
featuring @isoli.store